When it comes to owning Mercs, Bentleys, BMWs, to name a few the wealthiest and extremely rich of society does not stop there. However, the common man and working class would start naming and counting more brands on fingers. If these are what you said or were going to say, then you’re totally incorrect. Read on to know the Surprising Things Rich People Buy That Will Probably Shock You to find out why.
Most of the consumers who are well affluent and earn one million in a year spend on car brands such as Toyota, Chevy, Nissan, Ford, etc. Moreover, their online shopping is mostly done on Amazon, Walmart and other top shopping sites!
There were recent studies to identify the brands that the rich and wealthy consumers thrive on. This was done with the main purpose by business to target this audiences for big brands. Surprisingly, these are the results: This was categories into 4 various earners –
- Consumers over 40 years of age earning anywhere in between $75000 & $99000 annually.
- Consumers in the age group of 18 to 40 and earn in between $75000 & $99000 annually.
- The highly rich and affluent mass making $100000 to $240000 per year.
- The crazy rich people who make over $250000 to infinite in one year.
Keeping away the myths that you and me might imagine these affluent, rich and wealthy people buy, there are simply like you and me. It is vivid brands should check such studies and statistics to curate content and advertise.
Over 60% bought a computer in the recent past and nearly 70% shop on Amazon resulting in 3.4% of overall purchases. About 60% goes for suits, 54% for hotel reservations, airfare travel & stay, 40% for new automobile & 65% on luxury cruises. They live lives using upgraded technologies, purchase mainstream brands in addition to luxury brands. They search for more relevant and interesting advertisements like what you get on 4yacht.com buyer guide for a luxury cruise.